Go-to-market intelligence for deep tech

Bridging the gap between technology innovation and market opportunities

We help turn breakthrough technology into a revenue engine. Know who buys, what to sell and how to enter the market, before you commit months of engineering and sales effort.

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01

What is the market?

Opportunity sizing and target customer segments.

02

Who buys and how?

Decision-makers, procurement paths and buying cycles.

03

How to sell ?

Positioning, value proposition and competitive differentiation.

We deliver insights, immediately actionable.

Market Sizing

Opportunities, buyer segments and growth drivers.

Buyer Map

Who decides, how they buy, and what they need.

Competitive Landscape

Positioning,
partnerships, pricing.

Go-to-Market Plan

Segments, channels,
launch roadmap.

Trusted by companies at every stage of their technology development cycle

  • A logo with a green and blue abstract design next to black text.
  • Logo with the text "PLUG AND PLAY" in blue and black letters.
  • Black and white logo for SPACE Founders featuring a stylized rocket inside a circle, with the text 'SPACE FOUNDERS' to the right.
  • Logo for Zealm featuring stylized text and a geometric design in shades of blue and black.

  • Our interactions with ellan were fast, in-depth and well-structured, enabling us to move quickly from raw inputs to an actionable deck.

    Paul Lasserre
    General Manager, AI for Space, Loft

  • We achieved clear successes in structuring an end-to-end product approach that covered customers, requirements, value chain, pricing, and go-to-market strategy.

    Olivier Pairot
    Product Management Director, Loft

  • ellan brought strong structure and clarity to our go-to-market strategy. Insights from multiple sources were synthesised into coherent, high-quality deliverables.

    Jad Mogannam
    VP Customer Engineering, Loft

  • A man with dark hair and a beard wearing a light blue dress shirt standing in front of a presentation poster.

    We clearly defined our market, identified key customer segments, and mapped out the phases of product development. What began as a four-month exercise evolved into our first comprehensive go-to-market strategy.

    Frane Milos
    CEO, Amphinicy

  • We managed to turn a complex idea into a clear, actionable plan and kept focused on what really mattered. Strategic, reliable, and always constructive, the inputs helped us move faster and make better decisions.

    Natalia Stepanova
    Business Operations Manager, Exobiosphere

What we delivered for our customers

Artificial Intelligence | Spacetech

Go-to-market Strategy for Loft’s Marketplace of On-Orbit AI Applications

Loft ($330M raised through Series C) is building a marketplace of AI applications that run on board satellites. Loft needed to lay the foundation for its commercial strategy, structure the value proposition and gather customer and partner requirements.

Working with Loft’s AI for Space team as well as product and customer engineering leaders, we ran customer and partner discovery, designed the end-to-end user journey and researched partnership models and value-creation mechanisms.

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SaaS | Ground Segment

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Building the go-to-market plan and product strategy for Amphinicy

When Amphinicy Technologies prepared to bring its innovative ground segment software to market, it faced the challenge to define the target customer segments and to turn a strong technical product into a customer-focused value proposition.

ellan partnered with Amphinicy’s leadership and engineering teams to build the commercial approach and create a product strategy. Through market and competitive analysis, customer discovery and product strategy sessions, we defined the key market opportunities, refined the value proposition, and validated use cases with potential customers.

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Resilience from Space | Earth Observation

Market Analysis and Customer Discovery for Starion (Sopra Steria)

Starion (part of the Sopra Steria Group) is building SAFEPLACE, a crisis response platform that brings space-based and terrestrial data sources together in a single operational view.

ellan partners with Starion on market analysis and customer discovery to identify priority segments and validate SAFEPLACE’s value with future users.

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Biotech | Spacetech

Shaping Exobiosphere’s product and commercial strategy from concept to seed stage

Exobiosphere is pioneering the future of pharmaceutical research by leveraging microgravity for advanced disease modeling and drug discovery. After their selection in the Fit4Start accelerator in Luxembourg, we engaged in a collaboration with Exobiosphere’s CEO, Chief Scientist, and Marketing Manager to help shape and validate their vision.

We guided the team through including customer discovery, target market identification, competitive analysis, value proposition and product positioning, product roadmap refinement, and financial modelling.

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Group of men and women in professional attire posing inside a spacious industrial-style conference hall with high vaulted ceiling and skylights, standing in front of banners that read 'PLUG AND PLAY' and 'DIANA'.

SaaS | DeepTech

Supporting Plug & Play DeepTech startups with customer-centric product strategy

We collaborate with the internationally renowned Plug and Play accelerator network and the DIANA program to help DeepTech startups turn innovative technology into customer-driven products with strong commercial potential.

Startups include Zelim (Series A, maritime emergency response) and Astrolight (seed stage, space laser communications).

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Industry expertise

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E-commerce & Supply Chain

Aerospace

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Fintech

SaaS

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